Industry:
Tech
Agency:
Ogilvy
Type:
Brand Campaign
Art Direction
Design System
Digital Design
Creative Team:
Tom Godici,
Gregg Ketchum
Year:
2008-2011
Around 2008 IBM decided
to engage in a new worldwide
campaign that has been
successfully used up until this
day. Our approach took in
consideration IBM’s own
important history on the design
field, and looked into leveraging
all the work that IBM previously
engaged with design legends,
such as Paul Rand. We teamed up
with a large range of designers
and illustrators to build a library
of illustrations that could each
represent a topic that IBM was
looking to cover.
Back
IBM's Icons of progress displayed at IBM Exhibition by SYPartners
Industry:
Tech
Agency:
Ogilvy
Type:
Brand Campaign
Art Direction
Design System
Digital Design
Creative Team:
Tom Godici,
Gregg Ketchum
Year:
2008-2011
Around 2008 IBM decided to engage in a new worldwide campaign that has been successfully used up until this day. Our approach took in consideration IBM’s own important history on the design field, and looked into leveraging all the work that IBM previously engaged with design legends, such as Paul Rand. We teamed up with a large range of designers and illustrators to build a library of illustrations that could each represent a topic that IBM was looking to cover.
Back